home work

Rebuilding the brand

and growing the wolfpack

AWOOGA EVENTS

2012 - 2015

I was approached by Awooga to develop their brand and marketing strategy, from this I also assisted with event management. From this I began to contribute more to the company’s online advertising, promotional materials and social presence.

role

Lead Designer

Agency

Freelance

Rebuilding the logo

Key artwork

The Wolfpack promo team

Event poster artwork

Music responsive event graphic

Over a short period of time I found myself becoming the lead creative, which gave a greater level of freedom with my portfolio and the extra responsibility as their dedicated designer.

The majority of my time was aimed at promotional print and digital portfolio, varying between each event and their unique themes. With the confidence of Awooga partners, I was trusted to begin developing new marketing ideas to engage and broaden our audience.

This included; product development, merchandising, 3D design, live streaming, DJ competitions and pop-up events. Which has made it one of the most successful independent music events in the area.

"Rob’s ingenuity, passion and talent for design was difficult to overlook. Naturally I asked Rob to work with us; he designed video intro’s, posters, flyers, our website and devised concepts that’d develop Awooga into more than just a club night, but a brand.

Rob is a delight to work with and I wish him the very best of luck in the future."

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